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Rise to the challenge: Switzerland calls on women tourists

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Switzerland calls on women tourists
India Today

Switzerland Tourism sees great potential in attracting women keen on outdoor activities such as hiking, mountain biking etc

Travel definitely counts among one of the biggest Covid casualties so it’s hardly surprising that tourism departments all over the world are doling out wonderful opportunities to lure travellers back. Switzerland is no exception to that rule; even though it was one of the better faring European countries from the crush of Covid, Switzerland Tourism has launched a new initiative by the tourism board on International Women’s Day called “100% Women”. This ongoing campaign offers multiple activities for women. One of the various programmes is ‘100% Women Peak Challenge’ that was launched in early March and will go on for the next six months. Why only women? Because, almost 80 per cent of travel decisions are taken by women, and solo travel has been touted as one of the top travel trends for the year. In the outdoor segment, Switzerland Tourism clearly sees great potential in attracting women keen on outdoor activities such as hiking, mountain biking etc. The most exciting part is that the first of these initiatives is an international ski mountaineering tour that promises to capture the magnificence of peaks that are more than 13,000 ft above sea level. So it’s time to break free of comfort zones and conquer your mountain, accompanied by an interactive landing page Peakchallenge.myswitzerland.com, and topped with selfies, of course.

For further information on the 100% Women Peak Challenge: peakchallenge.myswitzerland.com and on the 100% Women offers, check out MySwitzerland.com/women

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